Szukana fraza: [Abstract = Confirmatory factor analysis of mixed data showed that the optimal model explaining individual differences in the description of the typical consumer is a model consisting of seven mutually correlated traits\: Exclusivity, Creativity, Sociability, Prudence, Resoluteness, Vitality and Solicitude. Based on the results of the analysis seven scales for measuring these traits were developed. The factor structure was also verified using multi\-level confirmatory factor analysis. The reliability analysis revealed that the scales demonstrated good internal consistency and stability.]

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