Szukana fraza: [Abstract = The aim of the research was developing scales to measure the image of the consumer based on the previous psycho\-lexical studies. 180 people aged 16 to 66 years \(49.6% women\) described typical consumers of different product brands using a list of 36 adjectives. A total of 1,080 descriptions were gathered.]
Wyników: 1
PZN, nr 1/2016
Gorbaniuk, Oleg Dudek, Marzena Rongińska, Tatiana - red.
2016
artykuł
