@misc{Jaskowska_Bożena_Narzędzia, author={Jaskowska, Bożena}, howpublished={online}, language={pol}, abstract={The use of digital tools for computer-assisted qualitative data analysis software (CAQDAS) in press content analysis is discussed on the example of MAXQDA software. The aim of the article is to show how these tools support the process of organizing source material, enable systematic coding in both deductive and inductive approaches, and are used for the analysis and interpretation of both quantitative and qualitative data in press studies. The basic functionalities of MAXQDA in content analysis are presented, and the stages of the research process are discussed. The limitations of CAQDAS tools in the press researcher?s toolkit are also indicated. The potential of working with CAQDAS lies in its conscious, critical, and methodologically grounded use; the system cannot replace the researcher?s analytical competence, careful interpretation, or theoretical reflection.}, title={Narzędzia CAQDAS w warsztacie prasoznawcy ? na przykładzie MAXQDA = CAQDAS Tools in the Press Researcher?s Workshop ? on the Example of MAXQDA}, type={rozdział w książce}, keywords={analiza zawartości treści, badania prasoznawcze, metody jakościowe, CAQDAS, MAXQDA, content analysis, press studies, qualitative methods}, }