@misc{Dąbrowska-Cendrowska_Olga_Koncerny,
 author={Dąbrowska-Cendrowska, Olga},
 howpublished={online},
 language={pol},
 abstract={Press conglomerates with German capital, Burda Media Polska and Bauer Media Polska, have been operating on the Polish media market since 1990. They have adapted to the dynamic transformations of the media sector triggered by the development of new information and communication technologies and the deepening processes of platformization. Over the course of their activity, mergers and acquisitions have taken place, resulting in the dominance of these two publishers in the leisure media sector.The aim of this article is to provide a comparative analysis of the operations of Burda Media Polska and Bauer Media Polska on the Polish media market, focusing on their investment strategies, media offerings (print and online), and product diversification.},
 title={Koncerny Burda Media Polska i Bauer Media Polska na polskim rynku mediów ? dywersyfikacja produktów i usług = Conglomerates Burda Media Polska and Bauer Media Polska on the Polish Media Market ? Diversification of Products and Services},
 type={rozdział w książce},
 keywords={Burda Media Polska, Bauer Media Polska, zagraniczne koncerny prasowe w Polsce, dywersyfikacja, czasopisma kobiece, Foreign Concerns in the Press of Poland, diversification, women?s magazines.},
}