@misc{Dogan_Duygu_The, author={Dogan, Duygu}, howpublished={online}, publisher={Zielona Góra: Lubuskie Towarzystwo Naukowe}, publisher={Zielona Góra: Uniwersytet Zielonogórski, Wydział Pedagogiki, Psychologii i Socjologii}, language={eng}, abstract={Trust has been a key concept in interpersonal and organizational communication literature in recent years. The use of new media technologies and social networking systems in corporate and marketing communication has brought about the need for studying trust and social media in various aspects.}, abstract={This study aims to contribute to the communication research area by analyzing and describing the academic trends and mostly studied trust-based topics in the recent literature. It also reveals the intersections of trust and social media by referring to the mostly cited scholarly papers in the last half decade. The research design is based on the bibliographical survey method proceeded by bibliometric and content analysis steps.}, abstract={The bibliography search has been carried out on OneSearch database with the access to peer-reviewed articles with direct reference to the concept of trust and social media during 2011-2015 in five-year period. The results have displayed 114 peer-reviewed and cited articles discussing trust and social media in nine categories with media trust as the leading one.}, title={The bibliometric and content analyses for the concepts of trust and social media in recent scholarly journals = Pojęcia "zaufanie" i "media społeczne" w czasopismach naukowych w świetle analizy bibliograficznej i analizy zawartości}, type={artykuł}, keywords={revitalization, participations, empowerment, practice, action research, zaufanie, media społecznościowe, studia nad komunikowaniem, analiza zawartości treści, zaufanie do mediów}, }