@misc{Inków_Monika_Wykorzystanie,
 author={Inków, Monika},
 howpublished={online},
 publisher={Zielona Góra: Oficyna Wydawnicza Uniwersytetu Zielonogórskiego},
 language={pol},
 abstract={In the era of accelerating technological development, the number of subscribers, users and advertisers using the Internet is growing. More and more often, researchers also emphasize that the Internet supports the effective promotion of a company and allows for building and strengthening relationships with customers.},
 abstract={Generation Z, in turn, is a generation that can be said to have no memory of the pre-internet reality. It is open to new technologies, remains constantly online and in constant contact with others on many social media platforms. Social media marketing takes advantage of the fact that Generation Z is always online and thus builds relationships with consumers, therefore the aim of this study is to present the concept of social media marketing in relation to Generation Z in the light of existing literature.},
 title={Wykorzystanie social media marketing w odniesieniu do Pokolenia Z = The use of social media marketing in relation to Generation Z},
 type={rozdział w książce},
 keywords={social media, social media marketing, pokolenie Z, Generation Z},
}