@misc{Jurewicz-Nowak_Magdalena_Językowe, author={Jurewicz-Nowak, Magdalena}, howpublished={online}, publisher={Zielona Góra: Oficyna Wydawnicza Uniwersytetu Zielonogórskiego}, language={pol}, abstract={The aim of the article is to discuss the function of predicates expressing visual perception used in press correspondence for women from the second half of the 19th century. The research material comes from the "Tygodnik Mód i Powieści" from the years 1895-1900. The study uses the method of interpretive frames, which allows determining the way the predicates of visual perception are presented by the sender, and then place them within specific communication strategies.}, abstract={The analysis takes into account M. Zawisławska`s description of the conceptualization of vision verbs in contemporary Polish language (Warszawa 2004). Visual perception verbs implement at least two communication strategies simultaneously, depending on the form and meaning of the verb and its linguistic environment. The correspondents create the impression of constant observation of the fashion phenomenon in real time, they refer to aesthetic values in order to shape the readers` taste. Moreover, they strive to maintain contact with the recipient and strengthen the credibility of fashion coverage.}, title={Językowe odniesienia do zmysłu wzroku w korespondencji prasowej o modzie z XIX wieku = Linguistic references to the sense of sight in a press correspondence about fashion from the late nineteenth century}, type={rozdział w książce}, keywords={czasowniki percepcji wzrokowej, metoda ram interpretacyjnych, kognitywizm, strategia komunikacyjna, korespondencja prasowa, fenomen mody, verbs of visual perception, interpretative frame method, cognitivism, communication strategy, press correspondence, fashion phenomenon}, }