@misc{Kopacz_Kryspin_Wizerunek,
 author={Kopacz, Kryspin},
 howpublished={online},
 publisher={Zielona Góra: Oficyna Wydawnicza Uniwersytetu Zielonogórskiego},
 language={pol},
 abstract={The publication presents the results of the analysis of the articles in terms of the media image of Beata Szydło. At the beginning, definitions of important issues such as image and media image are presented. Then, based on the methodology of content analysis, individual elements of selected articles were examined - titles, leads, main content and photos. On this basis, the created media image of Beata Szydło was indicated through the prism of the topics discussed - her appearance and political activity. This analysis made it possible to finally determine what image of Beata Szydło was created by the media during her tenure as Prime Minister of the Republic of Poland.},
 title={Wizerunek medialny Beaty Szydło = Media Image of Beata Szydło},
 type={rozdział w książce},
 keywords={Szydło, Beata (1963- ), wizerunek, wizerunek medialny, image, media image},
}