@misc{Kotylak_Sławomir_Coaching, author={Kotylak, Sławomir and Michałowska, Mariola and Danielak, Wiesław}, howpublished={online}, publisher={Zielona Góra: Faculty of Economics and Management Press}, language={eng}, abstract={The aim of the paper is to present on the basis of the study of literature the essence of coaching, the creative industries in the modern economy, the culture of coaching in relation to the creative class as well as issues relating to the development of relations between the client and the coach.}, abstract={The study also pointed out the differences between coaching, conselling and consulting, distinguishing features of modern coaching and highlighted the factors affecting the process of shaping the relationship between the client and the coach. With regard to the creative class coaching extends its alternative development of people and their organizations, based on the values of communication, acceptance of diversity and individuality, strengthening the sense of subjective efficacy and integrity, while expanding individual consciousness.}, abstract={As a result, this enhances the effect of stimulating creativity, which directly affects the development of the creative class as an essential element of the proper functioning of an important sector of the economy, which is the creative industry.}, type={artykuł}, title={Coaching culture in the context of the emergence of creative class = Kultura coachingu w kontekście powstawania klasy kreatywnej}, keywords={przemysł kreatywny, kultura coachingu, klasa kreatywna, creative industry, coaching culture, creative class}, }