TY - GEN A1 - Skalik, Jan A2 - Moczulska, Marta - red. A2 - Preston, Peter- red. jęz. A2 - Stankiewicz, Janina - red. nacz. A2 - Zmyślony, Roman - red. statyst. A2 - Adamczyk, Janusz- red. A2 - Skalik, Jan - red. PB - Zielona Góra: Faculty of Economics and Management Press N2 - Designing the company's development program is a complex project in which it is necessary to preserve the logical sequence of analytical actions but also to respect the basic factors defining the correct direction and program of changes. The article presents the structure of related design actions as well as the strategic aspects of building a program of development changes in the company resulting not only from its general strategy but also from the adopted pattern of development and the change management strategy. L1 - http://zbc.uz.zgora.pl/Content/54396/14_skalik_strategic.pdf L2 - http://zbc.uz.zgora.pl/Content/54396 KW - przedsiębiorstwo KW - rozwój przedsiębiorstwa KW - program rozwoju KW - ogólna strategia firmy KW - zarządzanie zmianami KW - kumulacja strategiczna KW - enterprises KW - development of company KW - development programs KW - company's general strategy KW - change management KW - strategic accumulation T1 - Strategic orientation in change management and using it when designing the company's development strategy = Strategiczna orientacja zarządzania zmianami i jej wykorzystanie w procesie projektowania rozwoju przedsiębiorstwa UR - http://zbc.uz.zgora.pl/dlibra/docmetadata?id=54396 ER -