TY - GEN A1 - Kułyk, Piotr A1 - Michałowska, Mariola A2 - Moczulska, Marta - red. A2 - Preston, Peter- red. jęz. A2 - Stankiewicz, Janina - red. nacz. A2 - Zmyślony, Roman - red. statyst. A2 - Adamczyk, Janusz- red. A2 - Skalik, Jan - red. PB - Zielona Góra: Faculty of Economics and Management Press N2 - The main aim of this article was to identify the behavior of consumers in the e-commerce market in Poland, according to the model of e-customer as adopted by Meier and Stormer. An attempt was made to answer the following questions: whether education has an impact on the propensity to make purchases over the Internet and the level of concern about Internet security, what are the greatest limitations of e-commerce, whether there is a clear link between the assessment of the overall impression of shopping online and satisfaction with service. N2 - The study shows that the largest group of respondents make purchases in online stores after carefully reading the information relating to the e-business and the products it offers, often adding a Web address to favorites returning later to obtain detailed information, or return to some services. At the same time they show a great interest in the price and terms of delivery. The research procedure used the analysis of literature, statistical data and results of the survey respondents of Lubuskie voivodship. L1 - http://zbc.uz.zgora.pl/Content/54399/17_kulyk_consumer.pdf L2 - http://zbc.uz.zgora.pl/Content/54399 KW - zachowania konsumentów KW - model e-klienta KW - klient KW - Lubuskie KW - consumer behavior KW - model of e-customer KW - e-commerse KW - customer KW - lubuskie voivodeship T1 - Consumer behaviour on the e-commerce market in the light of empirical research in Lubuskie voivodeship = Zachowania konsumenta na rynku e-commerce w świetle wyników badań empirycznych w województwie lubuskim UR - http://zbc.uz.zgora.pl/dlibra/docmetadata?id=54399 ER -