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An important aspect of screen design is aesthetic evaluation of screen layouts. While it is conceivable to define a set of variables that characterize the key attributes of many alphanumeric display formats, such a task seems difficult for graphic displays because of their much greater complexity. ; This article proposes a theoretical approach to capture the essence of artists' insights with seven aesthetic measures for graphic displays. The formalized measures include , sequence, cohesion, regularity, homogeneity, rhythm, and order and complexity. The paper concludes with some thoughts on the direction which future research should take.