@misc{Lekhchine_Omar_Strategie,
 author={Lekhchine, Omar},
 howpublished={online},
 publisher={Zielona Góra: Oficyna Wydawnicza Uniwersytetu Zielonogórskiego},
 language={pol},
 abstract={This article aims to analyze the communication strategies used by candidates in the 2024 municipal elections for the Przemkow City Council and their impact on election results. The aim of the study was to understand how election campaigns were conducted, which communication channels proved most effective, and what factors were crucial to the electoral success of the candidates.},
 abstract={The study also presented a comparison with the 2018 election results to identify changes in voter preferences and the evolution of communication strategies. To verify the hypotheses set forth in the paper, a survey was conducted among councilors elected for the 2024-2029 term. Analysis of the survey results made it possible to assess the effectiveness of communication strategies and identify the factors that were crucial to electoral success.},
 title={Strategie komunikacji politycznej w kampanii wyborczej do rady miejskiej w 2024 r. Studium przypadku w Przemkowie},
 type={rozdział w książce},
 keywords={strategia, komunikacja polityczna, wybory samorządowe, Przemków (woj. dolnośląskie), strategy, political communication, local elections},
}