@misc{Lachiewicz_Stefan_Servitization, author={Lachiewicz, Stefan and Matejun, Marek and Pietras, Paweł and Szczepańczyk, Maciej}, howpublished={online}, publisher={Zielona Góra: Faculty of Economics and Management Press}, language={eng}, abstract={The aim of the article is to present the key features, stages, advantages and threats of servitization as a concept for managing the development of small and medium-sized enterprises. A literature review and empirical research carried out in the form of a case study of the medium-sized company Mikomax sp. z o.o. from Poland served to achieve the aim of the article.}, abstract={The obtained results indicate a significant role of servitization in the development of the analyzed company. A phased approach to the implementation of this concept has been identified, requiring a number of changes to be made in the management systems of the enterprise. Servitization is a source of strategic, marketing and financial benefits for the company, and the management plans to further develop servitization activities aimed at expanding its market offer and building a sustainable competitive advantage.}, type={artykuł}, title={Servitization as a concept for managing the development of small and medium-sized enterprises = Serwicyzacja jako koncepcja zarządzania rozwojem małych i średnich przedsiębiorstw}, keywords={serwicyzacja, usługi, zarządzanie rozwojem firmy, mały biznes, współczesne koncepcje zarządzania, servitization, service, company development management, small business, modern concepts of management}, }