@misc{Jaros_Violetta_Częstochowa, author={Jaros, Violetta}, howpublished={online}, publisher={Zielona Góra: Oficyna Wydawnicza Uniwersytetu Zielonogórskiego}, language={pol}, abstract={The purpose of this sketch is to characterize the axiological image of Częstochowa promoted in the "Jasne, że Częstochowa" month periodical in the light of cultural and entertainment activities and socio-economic activities undertaken by various entities, as well as the city?s assets and potential of its inhabitants, presented in a free periodical published by the Department of Culture, Promotion and Sport of the City Office, where it has been combined with a description of the structure of the magazine as a functional tool of territorial marketing of the city.}, abstract={The analysis showed that the agglomeration?s development goals were correlated with appropriate values that would inspire action, integrate and sanction individual activities by various entities operating in the social space of the city.}, type={rozdział w książce}, title={Częstochowa - aksjologiczny obraz miasta promowany w miesięczniku "Jasne, że Częstochowa" = Częstochowa - an axiological image of the city promoted in the "Jasne, że Częstochowa" month periodical}, keywords={wartości, wizerunek miasta, czasopismo lokalne, values, city image, city periodical}, }