TY - GEN A1 - Gorbaniuk, Oleg A1 - Dudek, Marzena A2 - Rongińska, Tatiana - red. PB - Zielona Góra: Oficyna Wydawnicza Uniwersytetu Zielonogórskiego N2 - The aim of the research was developing scales to measure the image of the consumer based on the previous psycho-lexical studies. 180 people aged 16 to 66 years (49.6% women) described typical consumers of different product brands using a list of 36 adjectives. A total of 1,080 descriptions were gathered. N2 - Confirmatory factor analysis of mixed data showed that the optimal model explaining individual differences in the description of the typical consumer is a model consisting of seven mutually correlated traits: Exclusivity, Creativity, Sociability, Prudence, Resoluteness, Vitality and Solicitude. Based on the results of the analysis seven scales for measuring these traits were developed. The factor structure was also verified using multi-level confirmatory factor analysis. The reliability analysis revealed that the scales demonstrated good internal consistency and stability. L1 - http://zbc.uz.zgora.pl/repozytorium/Content/54316/8_organiuk_wlasciwosci.pdf L2 - http://zbc.uz.zgora.pl/repozytorium/Content/54316 KW - wizerunek konsumenta KW - podejście psycholeksykalne KW - konfirmacyjna analiza czynnikowa KW - walidacja psychometryczna KW - the image of the consumer KW - psychometric validity KW - psycho-lexical approach KW - multi-level analysis T1 - Właściwości psychometryczne kwestionariusza do pomiaru wizerunku konsumenta = Psychometric properties of a questionnaire measuring the image of the consumer UR - http://zbc.uz.zgora.pl/repozytorium/dlibra/docmetadata?id=54316 ER -