TY - GEN A1 - Lachiewicz, Stefan A1 - Matejun, Marek A1 - Pietras, Paweł A1 - Szczepańczyk, Maciej A2 - Skalik, Jan - red. A2 - Adamczyk, Janusz- red. A2 - Moczulska, Marta - red. A2 - Preston, Peter- red. jęz. A2 - Stankiewicz, Janina - red. nacz. A2 - Zmyślony, Roman - red. statyst. PB - Zielona Góra: Faculty of Economics and Management Press N2 - The aim of the article is to present the key features, stages, advantages and threats of servitization as a concept for managing the development of small and medium-sized enterprises. A literature review and empirical research carried out in the form of a case study of the medium-sized company Mikomax sp. z o.o. from Poland served to achieve the aim of the article. N2 - The obtained results indicate a significant role of servitization in the development of the analyzed company. A phased approach to the implementation of this concept has been identified, requiring a number of changes to be made in the management systems of the enterprise. Servitization is a source of strategic, marketing and financial benefits for the company, and the management plans to further develop servitization activities aimed at expanding its market offer and building a sustainable competitive advantage. L1 - http://zbc.uz.zgora.pl/repozytorium/Content/57193/5_lachiewicz_servitization.pdf L2 - http://zbc.uz.zgora.pl/repozytorium/Content/57193 KW - serwicyzacja KW - usługi KW - zarządzanie rozwojem firmy KW - mały biznes KW - współczesne koncepcje zarządzania KW - servitization KW - service KW - company development management KW - small business KW - modern concepts of management T1 - Servitization as a concept for managing the development of small and medium-sized enterprises = Serwicyzacja jako koncepcja zarządzania rozwojem małych i średnich przedsiębiorstw UR - http://zbc.uz.zgora.pl/repozytorium/dlibra/docmetadata?id=57193 ER -