Szukana fraza: [Abstract = "The paper addresses the issue of the duality of associations evoked by e\-sports. On the one hand, its prefix evokes computer and Internet connotations\; on the other hand, the root of the word refers to an activity traditionally associated with movement and physical exercise. The gap between these two opposites contributes to the controversy surrounding e\-sports. The aim of the article is to find out how leading Polish e\-sports players cope with the issue of the above duality. The author seeks to answer this question by analysing the self\-creation of the image of e\-sports players in social media. Selected profiles were studied by means of an analysis of visual and textual content."]

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