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Search for: [Abstract = "The aim of the paper is to present the key aspects in the development of relationships as a basis for building loyalty and creating value for the customer. Attainment of the objective will be aided by presentation of the results of survey regarding the identification of the measures taken to maintain lasting relationships that allow to build loyalty and create value for the customer."]

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Management, Vol. 19 (2015)

Michałowska, Mariola Kotylak, Sławomir Danielak, Wiesław Skalik, Jan - red. Adamczyk, Janusz- red. Zmyślony, Roman - red. statyst. Stankiewicz, Janina - red. nacz. Preston, Peter- red. jęz. Moczulska, Marta - red.

2015
artykuł

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