Search for: [Abstract = "The case study is based on a SME company that creates modernized versions of traditional snacks and markets them online. Researchers surveyed 122 of their customers for the survey\-based statistics. The findings reveal that, out of the six factors, only 4 factors that had significant impact on trust, which are Perceived of Usefulness \(PU\), Perceived Ease of Use \(PEOU\), Social Influence \(SI\), and the most significant is Hedonic Motives \(HM\). While, Quality Information \(IQ\) did not contribute to Trust."]
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Management, vol. 27 (2023)
Wiadi, Iyus Mudrika, Siti Suharjo, Diyono Ahmad-Azmy Deni, Deni Stankiewicz, Janina - red. nacz. Preston, Peter- red. jęz. Zmyślony, Roman - red. statyst. Skalik, Jan - red. Moczulska, Marta - red. Adamczyk, Janusz- red.
2023
artykuł
