Szukana fraza: [Abstract = "As a result of the wide recognition of the importance of trust as an element related to the cooperation in a variable and hardly predictable environment, the trust was appreciated by management sciences. Thanks to the trust, the organisation can react quickly to changes in a complex and turbulent environment, in which it is necessary to develop new \- adequate to the needs \- products. In the context of the above, the research was commenced, whose execution was the condition of an attempt to answer the question\: is the number of the products implemented by the manufacturer a derivative of trust built between him\/her and his\/her recipients\?"]