Search for: [Abstract = "This article is dedicated to the image of the former Prime Minister of Spain, J.L. Rodriguez Zapatero aQer the two\-term rule of the socialist Partido Obrero Espa\?ol in December 2011. An attempt was made to check what happens to the politician, and more precisely to his image, at the end of a political career. Is this, at the moment, possible to change the political image\?"]

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