Szukana fraza: [Abstract = "The subject of the considerations in this article are the aesthetic considerations accompanying the choice of names. This motivation plays an important role today. However, it is not easy to define what aesthetic considerations are. The author decided to take a closer look at them. The research, including the speeches of language researchers and parents` reflections, reflected in online commentary and forum posts, covered several areas\: graphic, phonetic, word\-formation and semantic."]