Search for: [Abstract = "Strategies of social activation seem to be saying to their recipients\: you will progress when you are ready for a change\; be flexible to changing reality\; if you stop at what you have, you will stop the development. This corresponds to the managerial approach to management, one element of which is the change itself described by prof. Zygmunt Bauman. Managers follow the principle claiming that there are only two types of companies\: those that undergo changes and those that fall out of the business. This simple principle fortunately does not apply to the managing of public sphere \(that is not conditioned by purely commercial grounds\). Coercion changes would have certain justification in case of professional activation, as facing contemporary phenomena called \?professional nomadism\? or the principle of differentiation described by Piotr Sztompka \- there is no other choice."]
