Search for: [Abstract = "It seems, however, that virtualization of consumer behaviour as a consequence of impact of technologies such as the Internet of Things and Artificial Intelligence, can at the same time be a significant driving force of further processes of digitalization, its dimensions and dynamics. The article attempts to identify the impact of digital technologies \(IoT and AI\) on attitudes, preferences and decisions of consumers and presented discussion was based on the results of own studies in the analysed area."]

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