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Search for: [Abstract = "The main objective of this article is to evaluate the significance of forming the intra\-municipal relations in relation to place marketing, based on the example of the Polish city of Poznan. Different conceptions of place marketing, and intra\-municipal relations are defined, their mutual correlation aimed towards increasing a city's value is explained, and intra\-municipal relations are illustrated. Poznan was chosen due to the preparatory cooperation which took place between the city, and its citizens."]

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Management, vol. 22 (2018)

Bartkowiak, Piotr Krzakiewicz, Marianna Moczulska, Marta - red. Preston, Peter- red. jęz. Stankiewicz, Janina - red. nacz. Zmyślony, Roman - red. statyst. Adamczyk, Janusz- red. Skalik, Jan - red.

2018
artykuł

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