Search for: [Abstract = "Trust \(T\) appears to have a substantial positive impact on the development of customer`s continuous purchase decision \(CI\). Age and education did not moderate the relationship between trust and CI. Small and medium\-sized enterprise \(SME\) business owners should therefore focus on Perceived Risk related variables to build greater levels of trust and capture customers` ongoing interest. This study contributes to a body of knowledge on the e\-marketing of SME items, particularly snacks, by demonstrating how CI might cause long\-term behavioral changes in favor of more sustainable customer purchase decisions."]

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