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Search for: [Abstract = "Due to the multiple advantages that it offers to both sellers and consumers, the digitalization of services is a process that is gaining popularity on a global scale. The aim of this research was to explore the impact of e\-marketing elements related to SME products on sustainable customer behavior in the context of purchasing decisions."]

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Management, vol. 27 (2023)

Wiadi, Iyus Mudrika, Siti Suharjo, Diyono Ahmad-Azmy Deni, Deni Stankiewicz, Janina - red. nacz. Preston, Peter- red. jęz. Zmyślony, Roman - red. statyst. Skalik, Jan - red. Moczulska, Marta - red. Adamczyk, Janusz- red.

2023
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