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Search for: [Subject and Keywords = "consumer buying behavior"]

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Management, vol. 27 (2023)
Management, vol. 27 (2023)

The power of sale promotions: Analyzing the impact of sales promotion offerings on consumer buying behavior in the pandemic

Huseynzade, Sadi Stankiewicz, Janina - red. nacz. Preston, Peter- red. jęz. Zmyślony, Roman - red. statyst. Skalik, Jan - red. Moczulska, Marta - red. Adamczyk, Janusz- red.

2023
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