Stankiewicz, Janina - red. nacz. ; Preston, Peter- red. jęz. ; Zmyślony, Roman - red. statyst. ; Skalik, Jan - red. ; Moczulska, Marta - red. ; Adamczyk, Janusz- red.
The present research aimed to explore the impact of sales promotions on consumer behavior during the COVID-19 pandemic. The study analyzed consumer reactions to various promotion types such as bonuses, coupons, buy one get one free, vouchers, free samples, and price discounts. The aim was to investigate if these promotions positively influence consumer purchasing behavior and if the pandemic has induced overpurchasing behavior due to panic. ; During the research, 541 randomly selected respondents from Azerbaijan and Poland were involved and the results showed that sales promotions have a positive effect on the consumer buying behavior and lead to an increase in purchases beyond the consumers` actual needs. This is particularly true during times of economic uncertainty when consumers are searching for discounted products to save money and minimize household spending.
Zielona Góra: Faculty of Economics and Management Press
Management, vol. 27, no 2 (2023)
Biblioteka Uniwersytetu Zielonogórskiego
Feb 7, 2024
Feb 7, 2024
62
https://zbc.uz.zgora.pl/publication/87096
Danielak, Wiesław Stankiewicz, Janina - red. nacz. Preston, Peter- red. jęz. Zmyślony, Roman - red. statyst. Skalik, Jan - red. Moczulska, Marta - red. Adamczyk, Janusz- red.
Śmietanka, Tomasz Kuczyński, Tadeusz - red.
Seul-Michałowska, Sylwia Gorzelana, Joanna - red. nauk. Seul, Anastazja - red. nauk.
Gębska, Karolina Danielak, Wiesław - red. nauk. Niewiadomski, Przemysław - red. nauk. Sobotkiewicz, Dariusz - red. nauk.
Furtak, Klaudia Stankiewicz, Janina - red. nacz. Preston, Peter- red. jęz. Zmyślony, Roman - red. statyst. Skalik, Jan - red. Moczulska, Marta - red. Adamczyk, Janusz- red.
Burska, Katarzyna Sztyber, Radosław - red. nacz.
Wiśniewski, Patryk Kaczor, Monika - red. nauk. Kładoczny, Piotr - red. nauk.
Konstańczak, Stefan (1955- ) Walczak, Paweł - red. nauk.