Object
Title: The Role of Planned Behavior in Predicting Customer Orientation
Creator:
Hasanbarog, Zhila Mahrooz ; Rasouli, Eshagh ; Ardabili, Farzad Sattari ; Azadi, Benham
Date:
Resource Type:
Contributor:
Stankiewicz, Janina - red. nacz. ; Preston, Peter- red. jęz. ; Zmyślony, Roman - red. statyst. ; Skalik, Jan - red. ; Moczulska, Marta - red. ; Adamczyk, Janusz- red.
Group publication title:
Abstract:
The purpose of this qualitative research was to investigate the role of planned behavior in predicting customer orientation in the Iranian gas industry. The participants were 17 experts from the National Iranian Gas Company who were selected using purposive sampling and based on theoretical saturation. Data were collected using in-depth semi-structured interviews and were analyzed using thematic analysis and MAXQDA software. ; The results showed that attitude toward behavior (favorable behavior, pleasant behavior, behavior appraisal), subjective norms (peer pressure, family pressure, social pressure), perceived behavioral control (past experience, anticipation of future events, environmental norms), knowledge (up-to-date knowledge, behavior-related knowledge, education), ethical norms (responsibility, ethical principles, resilience), and discipline (organization, order, streamlining) are important components in predicting customer orientation in the gas industry. The results can help managers in the energy sector to improve their customer orientation and performance through planned behavior.
Publisher:
Zielona Góra: Faculty of Economics and Management Press
Format:
Resource Identifier:
DOI:
Pages:
Source:
Management, vol. 26, no 2 (2022)
Language:
Rights:
Biblioteka Uniwersytetu Zielonogórskiego
Object collections:
- Digital Library of Zielona Góra > Repository > Faculties > Faculty of Economics and Management
- Digital Library of Zielona Góra > Repository > Types of work > Articles
- Digital Library of Zielona Góra > Repository > Scientific journals and UZ publishing series > Management
- Digital Library of Zielona Góra > Repository > Scientific journals and UZ publishing series > Management > Management, volumen 26 (2022)
Last modified:
Mar 29, 2023
In our library since:
Mar 29, 2023
Number of object content hits:
81
All available object's versions:
https://zbc.uz.zgora.pl/publication/79867
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Management
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Management, vol. 27 (2023)
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Management, vol. 26 (2022)
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Management, vol. 26, no 1 (2022)
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Management, vol. 26, no 2 (2022)
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- Benefits from the cooperation of non-governmental organizations with enterprises and durability of cooperation
- The Role of Planned Behavior in Predicting Customer Orientation
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Management, vol. 26, no 1 (2022)
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Management, vol. 24 (2020)
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Management, vol. 23 (2019)
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Management, vol. 22 (2018)
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Management, vol. 21 (2017)
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Management, vol. 20 (2016)
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Management, vol. 19 (2015)
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Management, vol. 18 (2014)
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Management, vol. 17 (2013)
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Management, vol. 16 (2012)
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Management, vol. 27 (2023)
| Edition name | Date |
|---|---|
| The Role of Planned Behavior in Predicting Customer Orientation | Mar 29, 2023 |
