Object
Title: Factors influencing the purchase of regional wines by the Millennial generation from the Lubusz Voivodeship
Contributor:
Stankiewicz, Janina - red. nacz. ; Preston, Peter- red. jęz. ; Zmyślony, Roman - red. statyst. ; Skalik, Jan - red. ; Moczulska, Marta - red. ; Adamczyk, Janusz- red.
Group publication title:
Abstract:
The main aim of the study is to identify the most important conditions favoring the development of the Lubusz wine market, with particular emphasis on examining the involvement of young buyers (Millennium generation) in the purchase of Lubusz wines and the impact of factors determining their behavior, including situational ones related to the purchase and consumption of wine, as a generation in an increasingly more responsible for expanding the market. ; In addition, determining the demographic and economic profile of consumers consuming regional Lubusz wines, as well as proposing practical solutions for building a competitive advantage by the wine industry and wine sellers based on factors shaping the purchase of regional Lubusz wines. In the research procedure, the authors used literature analysis and survey research conducted among young consumers from the Lubusz Voivodeship. The research shows that the purchase of wine is associated with young consumers` perception of it as supporting the Lubusz region in its development. ; However, the purchase determinants include taste, quality, bouquet, and positive information about the wine. In turn, the main reasons for not making purchases are not drinking alcohol and too high a price.
Publisher:
Zielona Góra: Faculty of Economics and Management Press
Format:
Resource Identifier:
DOI:
Pages:
Source:
Management, vol. 27, no 2 (2023)
Language:
Rights:
Biblioteka Uniwersytetu Zielonogórskiego
Object collections:
- Digital Library of Zielona Góra > Repository > Faculties > Faculty of Economics and Management
- Digital Library of Zielona Góra > Repository > Types of work > Articles
- Digital Library of Zielona Góra > Repository > Scientific journals and UZ publishing series > Management
- Digital Library of Zielona Góra > Repository > Scientific journals and UZ publishing series > Civil and Environmental Engineering Reports (CEER) > Civil and Environmental Engineering Reports (CEER) (2023)
Last modified:
Feb 7, 2024
In our library since:
Feb 7, 2024
Number of object content hits:
54
All available object's versions:
https://zbc.uz.zgora.pl/publication/87092
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Management
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Management, vol. 27 (2023)
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Management, vol. 27, no 1 (2023)
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Management, vol. 27, no 2 (2023)
- Factors influencing the level of job satisfaction of employees as the main internal stakeholders of organizations in the 21st century
- Factors influencing the purchase of regional wines by the Millennial generation from the Lubusz Voivodeship
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Management, vol. 27, no 1 (2023)
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Management, vol. 25 (2021)
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Management, vol. 24 (2020)
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Management, vol. 23 (2019)
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Management, vol. 20 (2016)
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Management, vol. 19 (2015)
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Management, vol. 18 (2014)
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Management, vol. 17 (2013)
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Management, vol. 16 (2012)
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Management, vol. 27 (2023)
| Edition name | Date |
|---|---|
| Factors influencing the purchase of regional wines by the Millennial generation from the Lubusz Voivodeship | Feb 7, 2024 |
