Obiekt
Tytuł: Exploring human resources, marketing and promotion activities towards the sustainable tourism development in Phu Quoc islands, Vietnam
Współtwórca:
Stankiewicz, Janina - red. nacz. ; Preston, Peter- red. jęz. ; Zmyślony, Roman - red. statyst. ; Skalik, Jan - red. ; Moczulska, Marta - red. ; Adamczyk, Janusz- red.
Tytuł publikacji grupowej:
Abstract:
Phu Quoc island of Kien Giang Province in Vietnam is endowed with resources for tourism development. The study explored the human resources, tourism marketing and promotion efforts of businesses towards the sustainable tourism development in Phu Quoc tourism. The authors used secondary and primary data to elicit information from respondents. Secondary data was collected from Kien Giang department of tourism, Statistical departments of Kien Giang and Phu Quoc. ; We administered questionnaires to 230 local residents, 150 businesses, and 530 tourists. Furthermore, interviews were conducted in Phu Quoc with local residents, businesses, tourists, local authorities` officers, and 12 experts. The results suggest that Phu Quoc tourism sector lack quality workforce and marketing and promotion initiative is not well developed. The study proposes recommendations to stakeholders of Phu Quoc tourism sectors and more of that, the limitation and further research is suggested.
Wydawca:
Zielona Góra: Faculty of Economics and Management Press
Format:
Identyfikator zasobu:
DOI:
Strony:
Źródło:
Management, vol. 24, no 1 (2020)
Jezyk:
Prawa do dysponowania publikacją:
Biblioteka Uniwersytetu Zielonogórskiego
Kolekcje, do których przypisany jest obiekt:
- Repozytorium > Jednostki organizacyjne > Wydział Ekonomii i Zarządzania
- Repozytorium > Typy utworów > Artykuły
- Repozytorium > Czasopisma naukowe i serie wydawnicze UZ > Management
- Repozytorium > Czasopisma naukowe i serie wydawnicze UZ > Management > Management, volumen 24 (2020)
Data ostatniej modyfikacji:
2021-04-09
Data dodania obiektu:
2021-04-09
Liczba wyświetleń treści obiektu:
236
Wszystkie dostępne wersje tego obiektu:
https://zbc.uz.zgora.pl/repozytorium/publication/65013
Wyświetl opis w formacie RDF:
Wyświetl opis w formacie OAI-PMH:
-
Management
-
Management, vol. 27 (2023)
-
Management, vol. 26 (2022)
-
Management, vol. 25 (2021)
-
Management, vol. 24 (2020)
-
Management, vol. 24, no 1 (2020)
- An empirical review of public policies on the sector of SMEs in the European Union
- Factors shaping inter-organizational trust in e-commerce based on literature review
- Exploring human resources, marketing and promotion activities towards the sustainable tourism development in Phu Quoc islands, Vietnam
- A set of international OECD and ICGN Corporate Governance Standards after financial crisis, Corporate scandals and manipulation - applications for Nigeria and implications for developing countries
- Business model maturity in management theory and practice - defining from an expert perspective
- Manager`s competence model in the face of new economic challenges - research report
- Changes in the social architecture of business model in the perspective of the Industry 4.0 concept
- Organizational innovation capability as a result of knowledge management processes - a literature review
- Analysis of determinants of the inflow of foreign direct investment to Poland. Part II - research results
- Development or decline of marketing - systematic considerations
- Food management innovations for reducing food wastage - a systematic literature review
-
Management, vol. 24, no 2 (2020)
-
Management, vol. 24, no 1 (2020)
-
Management, vol. 23 (2019)
-
Management, vol. 22 (2018)
-
Management, vol. 21 (2017)
-
Management, vol. 20 (2016)
-
Management, vol. 19 (2015)
-
Management, vol. 18 (2014)
-
Management, vol. 17 (2013)
-
Management, vol. 16 (2012)
-
Management, vol. 27 (2023)
