Stankiewicz, Janina - red. nacz. ; Preston, Peter- red. jęz. ; Zmyślony, Roman - red. statyst. ; Skalik, Jan - red. ; Moczulska, Marta - red. ; Adamczyk, Janusz- red.
Research background and purpose: This study examines the effects of competitive intelligence (CI) and knowledge management (KM) on international market selection and export performance in the Turkish furniture sector. Using data collected from 464 exporting firms, the research investigates how CI and KM influence firms` ability to identify appropriate foreign markets and achieve higher export performance. The findings highlight the mediating role of international market selection and emphasize the strategic importance of information-based capabilities in competitive international environments. ; Design/methodology/approach: A quantitative research design was employed to analyze the relationships among CI, KM, international market selection, and export performance. Data were gathered through a structured questionnaire administered to firms listed among Türkiye`s top 1,000 exporters. Validated scales were used, and the analyses were conducted with SPSS 26.0 and AMOS 25. Confirmatory factor analysis assessed construct validity, while structural equation modeling tested direct and mediating effects. Reliability indicators, AVE values, and model fit indices confirmed the robustness of the measurement and structural models. ; Findings: The results show that CI and KM significantly and positively influence both international market selection and export performance. International market selection also mediates these relationships. Strong SEM fit indices support the proposed theoretical framework. Overall, the findings indicate that firms utilizing intelligence-based insights and effective knowledge management processes are better positioned to select suitable foreign markets and enhance their export performance. ; Value added and limitations: This study contributes by integrating CI and KM into a unified framework explaining export performance, demonstrating how these capabilities jointly improve market interpretation, reduce uncertainty, and support strategic international decisions. The research also highlights the practical importance of data-driven decision-making, organizational learning, and advanced analytical technologies such as AI and data mining in strengthening firms` long-term competitiveness. ; However, the study is limited to Turkish furniture exporters and relies on cross-sectional, self-reported data, which may affect generalizability. Future research should explore additional sectors, incorporate longitudinal designs, include objective performance indicators, and examine moderating variables such as firm size or international experience to deepen understanding of sustainable international competitiveness.
Zielona Góra: Faculty of Economics and Management Press
Management, vol. 30, no 1 (2026)
Biblioteka Uniwersytetu Zielonogórskiego
26 sie 2026
26 sie 2026
7
https://zbc.uz.zgora.pl/publication/110215
| Nazwa wydania | Data |
|---|---|
| The role of competitive intelligence and knowledge management in international market selection and export performance | 26 sie 2026 |
Krzakiewicz, Kazimierz Moczulska, Marta - red. Preston, Peter- red. jęz. Stankiewicz, Janina - red. nacz. Zmyślony, Roman - red. statyst. Adamczyk, Janusz- red. Skalik, Jan - red.
Prusak, Rafał Moczulska, Marta - red. Preston, Peter- red. jęz. Stankiewicz, Janina - red. nacz. Zmyślony, Roman - red. statyst. Adamczyk, Janusz- red. Skalik, Jan - red.
Trippner-Hrabi, Justyna Moczulska, Marta - red. Preston, Peter- red. jęz. Stankiewicz, Janina - red. nacz. Zmyślony, Roman - red. statyst. Adamczyk, Janusz- red. Skalik, Jan - red.
Brajer-Marczak, Renata Moczulska, Marta - red. Preston, Peter- red. jęz. Stankiewicz, Janina - red. nacz. Zmyślony, Roman - red. statyst. Adamczyk, Janusz- red. Skalik, Jan - red.
Adaszyńska, Ewa Buck, Andrzej - red. Karp, Paweł - red. Bartkowiak, Przemysław - red.
Adaszyńska, Ewa Kalisz, Paweł - red. Buck, Andrzej - red. Bartkowiak, Przemysław - red.
Daroń, Marta Stankiewicz, Janina - red. nacz. Preston, Peter- red. jęz. Zmyślony, Roman - red. statyst. Skalik, Jan - red. Moczulska, Marta - red. Adamczyk, Janusz- red.
Igielski, Michał Skalik, Jan - red. Adamczyk, Janusz- red. Zmyślony, Roman - red. statyst. Moczulska, Marta - red. Preston, Peter- red. jęz. Stankiewicz, Janina - red. nacz.